What is Brand Positioning and How to Create it for Your Business?

strong, compelling and differentiated brand position establishes authentic connections and builds brand affinity internally and externally

In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers' minds A brand positioning

brandi 14 Examples of Strong Brand Positioning and Why They Work · 1 Tesla: Electric Cars, Solar & Clean Energy · 2 Apple: Think Different · 3 Trader Joe's:

brand positioning The Brand Positioning Process · Step 1 Start with your overall business imperatives · Step 2 Research your target clients and competitors